by Rhett Smith | Aug 11, 2008 | Technology
Politics aside, someone in Barack Obama’s campaign clearly understands viral marketing, social media, and the “groundswell.” And his campaign has just figured out a way to reach an audience and communicate a message to that I think McCain clearly...
by Rhett Smith | Jul 22, 2008 | Leadership
We define the four-step POST process for creating strategies–people, objectives, strategy, and technology–and reveal why starting with the technologies is a mistake. That is the advice I wish I would have read 6 months ago as I was thinking about creating...
by Rhett Smith | Jun 24, 2008 | Technology
I just posted this at Leadership Network’s book blog, so please take a look. So as you may or may not have noticed I have been on a reading spree with books that discuss new web 2.0 technologies and how they are influencing leadership, especially in the church...
by Rhett Smith | Jun 22, 2008 | Leadership
Irony: streaming shot of hundreds of laptops at #GA218…all unconnected to the world. Metaphor for the PCUSA? That’s the quote I came across by Neal Locke on Twitter last night. He was commenting on PC(USA)-218th General Assembly, and I thought it was a...
by Rhett Smith | Jun 10, 2008 | Faith
This short 7 minute video with Charlene Li and Josh Bernoff, authors of Groundswell: Winning in a World Transformed by Social Technologies is insightful. I tend to filter social technologies through the lens of church and ministry, and I think they say some key...
