So I wrote this post back in November of 2008, Community Organizer+Grasp of Web 2.0/Social Media=President Elect Obama.

And then I saw this on July 1, 2009.

And then this tweet by Tony Steward on July 2, 2009.

#churchonline political campaigns found leveraging online community wildly effective in finding and making “disciples” = Obama is president.

President Obama and his campaign did leverage social media technology like no other politician ever has…and I think that’s a huge part of their success, and eventual winning of the White House.

But I’m wondering if it will turn on him. And I don’t mean social media itself, but the people wielding it. People tend to come to social media loving the freedom and openness that it provides, along with the ability to empower everyone and to feel like you are giving them a voice. But sometimes eventually that freedom and openness is seen as a liability and threat, and eventually turns to control. I don’t know if this is happening in the Obama administration or not.

But I think it’s a lesson for all of us. When you invite social media to play a large role in your organization, you have to be willing to let go of some of the control as well. This is why I think many churches and leaders are skeptical…because they don’t want to give over control.

What do you think?