Big Blue Embraces Social Media

Adapting these tools, according to IBM, is also important for recruiting. Hotshots coming out of universities are accustomed to working across these new networks—and are likely to look at a company that still relies on the standard ’90s fare of e-mail and the phone as slow and backward.

I still use email and the phone, but I understand what they are saying. 9 out of 10 communications with my college students was via text messaging and Facebook.

And at least 5 out of 10 of my communications with staff was via text, Twitter and Facebook as well.

I know some churches have done away with work email and are now communicating and collaborating on inter-office wikis.

What is your pervasive form of communication with friends, family and co-workers?