Tag Archive - President

Texting the VP Announcement…Brilliant!

Politics aside, someone in Barack Obama’s campaign clearly understands viral marketing, social media, and the “groundswell.” And his campaign has just figured out a way to reach an audience and communicate a message to that I think McCain clearly doesn’t understand or underestimates.

This is brilliant.

Obama Plans Novel VP Announcement TXT

Four years ago, Sen. John Kerry (D-Mass.) announced his vice presidential nominee, then Sen. John Edwards (D-N.C.), at a morning rally in Pittsburgh.

How times change.

Last night, in a cell phone text message that was quickly followed by an e-mail linking back to a new page on his Web site — my.barackobama.com/vp — aides to Sen. Barack Obama’s (D-Ill.) campaign wrote: “Barack will announce his VP candidate choice through txt message between now & the Conv. Tell everyone to text VP to 62262 to be the first to know! Please forward.”

Note three things: the casual reference to the candidate (“Barack”); the call to “forward” the text (to friends, relatives, etc.); the perceived personal appeal of being “the first to know”; and the timing — the text was sent two weeks before the Democratic National Convention kicks off. That gives plenty of time for the text to be passed around.

It also gives the Obama campaign one more way to differentiate itself technologically from its Republican opponent; Sen. John McCain (R-Ariz.) doesn’t have a text messaging program.

Continued Series–Non-Political Observations on Why I Think Many in My Generation and Younger are Voting for Barack Obama: Reason #3

I could probably post a few more reasons, but as I mentioned before, I tend not to post much on politics. So this is reason #3, and the final posting in this series (you can read the other two reasons below).

Reason #3: Hope

This is the one word that I hear more often than not surrounding the Obama campaign and it’s supporters. It’s definitely the number one reason that I hear among college students that I work with as well. What this hope looks like, or the expectations behind it probably differ from person to person, but here is my general sense. Most people have become disillusioned with politics today, and therefore, anyone new who enters the race stands for some kind of hope that did not previously exist. Now I know Obama is not new to politics, but his name is not one that we have heard of for years like McCain and Hilary. Being new to a presidential race ushers in a sense of hope and anticipation for many.

Though this last week has been a pretty rough one (relatively speaking) for the Obama campaign, I think most young people admire his attempts to keep the politics from turning into mudslinging. Whether you think this has been accomplished or not is really besides the point, because he tends to be the one to at least verbally acknowledge the desire to stay above the fray. Trying to do politics differently has ushered in a sense of hope as well.

Last, I think that many younger people see the possibility of having the first ever African-American in the presidential office as a hopeful sign for our country. It brings a sense of hope that any odds can be overcome and that our country has maybe gotten past some of the racism that has existed. Now we all know that racism exists and will continue to exist, but I think Obama’s presence in the race signals a new day for America that many people are excited about.

As I mentioned before, I could go on with more and more posts on this topic but I’m going to bring it to a close.

#1: Openness

#2: Experience/Inexperience

#3: Hope

These are just three of the non-political observations that I have made, and I’m sure you might have add to more, and I would love to hear from you.

Continued Series–Non-Political Observations on Why I Think Many in My Generation and Younger are Voting for Barack Obama: Reason #2

You can read my previous post and reason #1 (openness) below. Just a reminder. These are non-political observations that I’m making, based on my experience in working with the typical young adults demographic and under (35 and younger).

So if you want to read all my caveats about me not typicall writing on politics, or about how all candidates and parties play a very shrewd and political game, often leaving the voter with less than a clear picture of the reality behind the campaign machine, then read the beginning of post number one. Otherwise, let me just jump in to the next reason.

Reason #2: Experience/In-Experience

Kyle, the first commenter in my previous post actually made an observation that was one of the ones I was going to state. Kyle, therefore, I agree with you.

Inexperience sometimes does work in favor of someone in the 35 and younger crowd. And to many of the voters, pundits, news outlets, etc, this is one area that Obama is constantly being criticized over. What most of them don’t realize though, is that many younger Americans aren’t looking for the person with always the most experience, hence making this debate between the candidates about who is better equipped to answer the White House phone in the middle of the night somewhat irrelevant to many.

Let’s first talk about experience. There are people who have no experience in something. Here we often think of your freshmen out of college, or your incoming high school student into college who has never worked. If they are wanting a job, say in some organization (whatever it may be) they are probably truly inexperienced.

Then you have people who have done all kinds of things. Gone to college. Worked in several different fields, experiencing both success and failure. They may come to a new line of work, but you can’t really say they are inexperienced. They may not have all the expertise or knowledge in that one field, but they have experience in other areas.

Again, I’m in vocational ministry, so let me put it in those terms. Often in the Church you see people getting hired who come from other successful careers (i.e. businnes, finance, administration, community development). That person may have not been in ministry professionaly before, but that doesn’t mean they lack experience.

“Okay Rhett, get to the point!” Obama has experience in other careers, and just because he has never worked in the White House doesn’t mean he lacks experience. This is where Kyle is right I believe. Younger generations actually have a backlash towards the idea that someone has to have lots of experience or even a lifetime of it in one area to do that job properly. Also, if so many younger Americans are disullionsed with American politics, then want they really don’t want to do is to put someone in office who has tons of experience in the system that they feel is not working. Why would they put McCain or Hilary in the Presidential Office if they are not happy with the political system, or what the parties have done? Rather, what they are looking for is someone with a new and fresh perspective. And for many, Obama fits this bill. Some may call him inexperienced, but that would be missing the point. He is experienced, just not in the ways that previous generations have equated experience with.

I know that is quite a rambling mess of a post above. Bottom line: People who are often not part of a system, or rather who have not been born and raised within a system, often come into a position looking at new and imaginative ways to do a job differently. This is where Obama’s experience/inexperience pays off for him.

Recap so far:

#1 Openness

#2 Experience/Inexperience