Last April
April 10, 2008: That is the date I wrote my post regarding an interview with conservative talk show host Hugh Hewitt and the authors of Millenial Makeover: MySpace, You Tube, and the Future of American Politics. There were tons of points that the authors made that day, but three continue to stick out to me because I’m really interested in social media and I love working with this generation.
- Communication to this generation via text, online, etc. is how they make decisions, rather than listening to authority. They make decisions based on their connectivity network, rather than make decisions based on authority.
- You should have two different strategies to reach the Boomers and the Millenials. And they should be, and better be completely different. The Millenials can sniff out any in-authenticity in marketing. They don’t care about or watch TV, because they would rather be online and communicating and networking with people.
- Interested in Peer to Peer, Bottoms-Up organizing styles, and not Top-Down, Command and Control style. You can appeal to them if you can talk to them about communitarian solutions that are self organizing.
The Millenials Take the Election
I think those are really great observations that Obama seemed to understand and McCain didn’t. I’m not a political analyst, but I think that’s fairly accurate. “Young voters preferred Obama over John McCain by 68 percent to 30 percent — the highest share of the youth vote obtained by any candidate since exit polls began reporting results by age in 1976, according to CIRCLE, a non-partisan organization that promotes research on the political engagement of Americans between ages 15 and 25.” (Youth vote may have been key in Obama’s win). In fact, the article goes on to say, quoting the authors of the Millenial Makeover, the following:
Through a steady stream of texts and Twitters, experts agree Obama has managed to excite young voters by meeting them where they live — online.
“This is a group of people who are constantly checking in with everybody else in their circle to make a decision,” says Morley Winograd, the co-author of “Millennial Makeover: MySpace, YouTube, and the Future of American Politics” and a former adviser to Vice President Al Gore. He defines Millennials as ages 18 to 26. Continue Reading…

