Back in August I sent out a tweet about cancer in our family and how my wife and I created a team (The Shade Runners) for the Susan G. Komen, Race for the Cure. And later that day I received an @ reply on Twitter from Lori Barber that said the following:
@rhetter I should join…..I’m a survivor!
I had already been following the work of Lori Barber and her company NetSuccess, but it was that tweet that bridged the connection and allowed me the privilege this last week to sit down with her and ask her some questions about her work, social media and her battle with cancer. Lori is the founder of NetSuccess and was recently just featured in a great article in the Dallas Business Journal, “Weathering the Storms.”
Check out the interview below:
How long have you lived in Dallas?
Since ’93…I grew up in Missouri. I lived there until I met the man who later became my husband. So my move was inspired from a guy. And then I started NetSuccess in 1995.
If someone where to ask you what NetSuccess does, how would you respond?
We are an interactive agency. We specialize in helping our clients use internet technologies. So anything that is done online and that is interactive…that kind of falls within our specialty. Design a website, developing a website…to make sure it has the right technology that is scalable, that will accomplish the goal…marketing, and that’s the whole science of how we drive traffic to the site. That could be social media, it could be pay per click advertising, it could be search engine optimization, it could be mobile application. And then maintenance. Maintaining a site over many, many years.
Do you have an ideal client you like working with?
Yeah, we kind of exist in the middle sector of the marketplace. We are a great agency for mid-size business. We aren’t the guy in the garage. But we are also not the behemoth layer upon layer upon layer interactive agency. We can service anyone with a mid-range website application. We probably aren’t going to launch the next Amazon.com, but we also aren’t going to do a kind of one-off.
What’s your favorite aspect of your job?
I think it’s serving my clients and really helping them. The web touches so many aspects of their business, and if you can get the website right, and really use the technology, it can literally change the course of a business. I mean if you can leverage…if you can use the right technology, and implement a design that will speak to a target audience, that can drive the right kind of traffic to a site, and then convert that traffic. That process, doing it correctly, can change the fate of a business and their lives.
